![](https://alexwright.com/wp-content/uploads/2017/07/1-BJa_NqAx0gux8VEt3cO4nA-1024x404.png)
Illustration by Sarah Abbott
Etsy has a big mission: to reimagine commerce in ways that build a more fulfilling and lasting world. That mission is accomplished in small steps; each change we make to the website or apps helps us build toward that goal. But how do we know if we’re building in the right direction?
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