Established the research practice at Etsy, responsible for user experience research, market research, and market trends analysis for the fast-growing online marketplace of handmade and vintage products. Grew the team from zero to ten researchers in less than eighteen months. Played a leadership role in the redesign of Etsy.com and a major branding and segmentation...
Built and led The New York Times’ User Experience and Product Research team, responsible for driving user-centered design and research methods in the ongoing redesign of NYTimes.com. In addition to working on the design of the Web site, played a role in the launch of the Times’ digital subscriptions, led the redesign of several major...
The challenge Create a Web-based collaboration environment to help scholars working on translating the Buddhist canon into English. I had the privilege of working with Milton Glaser, who designed the visual identity, as well as an extended team of volunteers spread across Asia, Europe and the Americas. My role Led the UX design track for...
