Alex Wright

Visual ideologies

May 3, 2005

Can visual thinking patterns reveal anything about our political dispositions? A group of designers created the Visual Ideology project to investigate how preferences for certain kinds of images might reflect our political leanings.

The researchers pose the question this way:

As graphic designers we often use the power of image to persuade, convince, reveal or to construct a contextual stage for messages. A great deal of research and consideration goes into this process of deciding what type of imagery will best convey our ideas... All of this, of course, assumes our decisions are correct, that they will elicit from the audience the desired response. But how often do we evaluate these visual decisions after the creative process has concluded? What happens to our work after it is released for public consumption?

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